Another grocery gripe: I was in the store the other days and saw an enthusiastic ad pointing out that I could get nine -- NINE! -- whole cents off my purchase. It was printed as exuberantly as the ads marking $1 or $2 off the price and was clearly designed to draw attention to the SALE! rather than the actual amount. But really? Nine cents? Why bother?
It reminds me of the Big W (i.e., Wal-Mart) ads here. They feature a similar happy bouncing smiley face knocking back prices -- but instead of by 20%, 50%, 70%, by 20 cents, 50 cents or 70 cents.
Why don't they just save -- SAVE! -- themselves the trouble?
Wednesday, December 1, 2010
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